{"product_id":"7-triggers-to-yes-by-russell-h-granger","title":"7 Triggers to Yes by Russell H. Granger","description":"\u003ch2\u003eThe Psychology Behind Getting People to Say Yes\u003c\/h2\u003e\n\u003cp\u003eGood Condition - Light shelf wear with a few small marks on the cover.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e7 Triggers to Yes\u003c\/em\u003e by Russell H. Granger explores the psychological principles that consistently drive people toward agreement and action, distilling decades of persuasion research into seven practical triggers that influence decision-making. Granger, a longtime sales trainer, shows how understanding the emotional and cognitive drivers behind \"yes\" can be applied ethically in sales, negotiation and everyday persuasion, moving beyond scripted techniques toward a genuine understanding of what motivates people to act. A practical, research-grounded read for sales professionals and anyone wanting a better handle on the psychology of influence.\u003c\/p\u003e","brand":"The Value Junction ","offers":[{"title":"Default Title","offer_id":48270517272788,"sku":"TVJ-026132","price":8.05,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/3059\/2980\/files\/TVJ-026132-1.jpeg?v=1783948101","url":"https:\/\/thevaluejunction.co.nz\/products\/7-triggers-to-yes-by-russell-h-granger","provider":"The Value Junction ","version":"1.0","type":"link"}