{"product_id":"cold-calling-is-a-waste-of-time-sales-success-in-the-information-age-by-frank-j-rumbauskas-jr","title":"Cold Calling Is a Waste of Time: Sales Success in the Information Age by Frank J. Rumbauskas Jr.","description":"\u003ch2\u003eReplace cold calls with smarter sales strategies\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eGood Condition\u003c\/strong\u003e – Light edge and corner wear with minor surface scuffing to the covers. Includes both original CDs, and the binding appears secure.\u003c\/p\u003e\u003cp\u003eFrank J. Rumbauskas Jr. challenges the traditional belief that relentless cold calling is the foundation of sales success. Instead, he presents a modern approach focused on positioning, credibility, referrals, targeted prospecting and creating reasons for qualified buyers to respond. Written for sales professionals working in an information-rich marketplace, the book explains how to reduce wasted effort, improve the quality of leads and build a more efficient process for reaching decision-makers and winning new business.\u003c\/p\u003e","brand":"The Value Junction ","offers":[{"title":"Default Title","offer_id":48312783405268,"sku":"TVJ-026409","price":17.25,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/3059\/2980\/files\/Photo17-07-2026_104844AM.jpg?v=1784263969","url":"https:\/\/thevaluejunction.co.nz\/products\/cold-calling-is-a-waste-of-time-sales-success-in-the-information-age-by-frank-j-rumbauskas-jr","provider":"The Value Junction ","version":"1.0","type":"link"}