{"product_id":"consumer-behaviour-implications-for-marketing-strategy-by-quester-pettigrew-kopanidis-rao-hill","title":"Consumer Behaviour: Implications for Marketing Strategy by Quester, Pettigrew, Kopanidis \u0026 Rao Hill","description":"\u003ch2 data-start=\"105\" data-end=\"175\" style=\"text-align: center;\"\u003ePractical insight into why customers buy and how marketing responds\u003c\/h2\u003e\n\u003cp data-start=\"1158\" data-end=\"1228\"\u003e\u003cstrong data-start=\"1158\" data-end=\"1176\"\u003eGood Condition\u003c\/strong\u003e – light edge wear and minor cover creasing visible.\u003c\/p\u003e\n\u003cp data-start=\"1158\" data-end=\"1228\"\u003e\u003cspan\u003eThis is the seventh edition of the successful Australian adaptation of \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eConsumer Behaviour\u003c\/span\u003e\u003cspan\u003e by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis edition covers contemporary topics such as social and mobile consumer behaviour, environmentally friendly products, ethics and the impact of the Internet on consumer protection and privacy. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCurrency and accuracy are once again a key strength of this text with all new case studies, adverts, data and research. The cases also reflect the increasingly global nature of consumer behaviour with contributions from academics across Australia, New Zealand, Asia and the Middle East. This rich print and digital package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Value Junction ","offers":[{"title":"Default Title","offer_id":47768449188052,"sku":"TVJ-020066","price":69.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/3059\/2980\/files\/IMG_3793.jpg?v=1775554252","url":"https:\/\/thevaluejunction.co.nz\/products\/consumer-behaviour-implications-for-marketing-strategy-by-quester-pettigrew-kopanidis-rao-hill","provider":"The Value Junction ","version":"1.0","type":"link"}