{"product_id":"real-time-by-regis-mckenna","title":"Real Time by Regis McKenna","description":"\u003ch2\u003eA Silicon Valley Marketing Classic on Speed and Responsiveness\u003c\/h2\u003e\n\u003cp\u003eVery Good Condition - Minor shelf wear, spine uncreased, cover clean.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eReal Time\u003c\/em\u003e by Regis McKenna, one of Silicon Valley's most influential marketing strategists, argues that in a world of instant information and rapidly shifting customer expectations, companies succeed by becoming genuinely responsive rather than relying on traditional, slow-moving marketing campaigns. Drawing on his decades advising major technology companies, McKenna explores how real-time customer feedback, adaptive product development and close, ongoing dialogue with customers were reshaping business even before the rise of social media. Prescient in many of its observations, it remains a thought-provoking read on customer relationships and responsiveness for anyone interested in marketing strategy or business history.\u003c\/p\u003e","brand":"The Value Junction ","offers":[{"title":"Default Title","offer_id":48270509801684,"sku":"TVJ-026130","price":9.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/3059\/2980\/files\/TVJ-026130-1.jpeg?v=1783947993","url":"https:\/\/thevaluejunction.co.nz\/products\/real-time-by-regis-mckenna","provider":"The Value Junction ","version":"1.0","type":"link"}