{"product_id":"sorting-the-beef-from-the-bull-the-science-of-food-fraud-forensics-by-richard-evershed-nicola-temple","title":"Sorting the Beef from the Bull: The Science of Food Fraud Forensics by Richard Evershed \u0026 Nicola Temple","description":"\u003ch2 data-section-id=\"n20soy\" data-start=\"107\" data-end=\"196\" style=\"text-align: center;\"\u003eA fascinating look at how science uncovers food fraud and protects what’s on our plate\u003c\/h2\u003e\n\u003cp data-start=\"1743\" data-end=\"1781\"\u003eEx-library book in good condition.\u003c\/p\u003e\n\u003cp\u003eHorsemeat in our burgers, melamine in our infants' milk, artificial colors in our fish and fruit.… As our urban lifestyle takes us further and further away from our food sources, there are increasing opportunities for dishonesty, duplicity, and profit-making shortcuts. Food adulteration, motivated by money, is an issue that has spanned the globe throughout human history. Whether it's a matter of making a good quality oil stretch a bit further by adding a little extra \"something\" or labelling a food falsely to appeal to current consumer trends—it's all food fraud, and it costs the food industry billions of dollars each year. The price to consumers may be even higher, with some paying for these crimes with their health and, in some cases, their lives. So how do we sort the beef from the bull (or horse, as the case may be)?\u003c\/p\u003e\n\u003cp data-start=\"1743\" data-end=\"1781\"\u003eThis book explains the scientific tools and techniques that revealed the century's biggest food fraud scams. It looks in detail at the biggest scams in recent times; drawing on the lead author's extensive experience at the forefront of the fight against these fraudsters, it goes on to explore the arms race between scientists and adulterers as better techniques for detection spur more creative and sophisticated means of adulteration. Finally, it looks at the up-and-coming techniques and devices that will help the industry and consumers fight food fraud in the future.\u003c\/p\u003e\n\u003cp\u003eEngagingly written by Richard Evershed and Nicola Temple, this book lifts the lid on the forensics involved and brings the full story of a fascinating and underreported applied science to light.\u003c\/p\u003e","brand":"The Value Junction ","offers":[{"title":"Default Title","offer_id":47641069322452,"sku":"TVJ-018477","price":17.25,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/3059\/2980\/files\/IMG_6937_778686b3-3d73-4e67-a8ee-236b397928b3.jpg?v=1773204979","url":"https:\/\/thevaluejunction.co.nz\/products\/sorting-the-beef-from-the-bull-the-science-of-food-fraud-forensics-by-richard-evershed-nicola-temple","provider":"The Value Junction ","version":"1.0","type":"link"}