{"product_id":"the-goal-a-process-of-ongoing-improvement-by-eliyahu-m-goldratt-and-jeff-cox","title":"The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt and Jeff Cox","description":"\u003ch2\u003eA gripping story-driven case for fixing what matters.\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eVery Good Condition\u003c\/strong\u003e – Light cover and edge wear with minor corner wear; spine remains straight and overall presents very well.\u003c\/p\u003e\n\u003cp\u003eAlex Rogo has ninety days to save his failing manufacturing plant — or watch it close, along with hundreds of jobs. Told as a fast-paced novel rather than a dry textbook, \u003cem\u003eThe Goal\u003c\/em\u003e follows Alex as a chance meeting with a former physics teacher, Jonah, forces him to question everything he thought he knew about \"efficiency.\" Rather than chasing full utilization of every machine and worker, Jonah pushes Alex toward Goldratt's Theory of Constraints: find the bottleneck holding back the whole system, then focus every improvement there. As Alex applies these ideas under pressure — and while his marriage crumbles alongside his career — the novel becomes a surprisingly page-turning lesson in operations management. Decades after publication, it remains one of the most widely read business books ever written, credited with changing how manufacturers and managers everywhere think about productivity.\u003c\/p\u003e","brand":"The Value Junction ","offers":[{"title":"Default Title","offer_id":48307230343380,"sku":"TVJ-026267","price":17.25,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/3059\/2980\/files\/Photo15-07-2026_51939PM.jpg?v=1784166567","url":"https:\/\/thevaluejunction.co.nz\/products\/the-goal-a-process-of-ongoing-improvement-by-eliyahu-m-goldratt-and-jeff-cox","provider":"The Value Junction ","version":"1.0","type":"link"}