{"product_id":"the-profit-principle-by-peter-fritz-and-jeanne-vida-douglas","title":"The Profit Principle by Peter Fritz and Jeanne-Vida Douglas","description":"\u003ch2\u003eA Practical Framework for Driving Sustainable Business Growth\u003c\/h2\u003e\n\u003cp\u003eGood Condition - Light shelf wear, corners slightly worn.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Profit Principle\u003c\/em\u003e by Peter Fritz and Jeanne-Vida Douglas draws on Fritz's decades running a successful technology company to lay out the thinking and practices behind building a genuinely profitable, sustainable business. Rather than chasing growth for its own sake, the authors argue for disciplined attention to the fundamentals that actually drive profitability - from pricing and cost control to culture and long-term strategy. Grounded in real business experience rather than academic theory, it offers practical, applicable insight for business owners and managers wanting to build a company that lasts.\u003c\/p\u003e","brand":"The Value Junction ","offers":[{"title":"Default Title","offer_id":48270519697620,"sku":"TVJ-026138","price":9.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/3059\/2980\/files\/TVJ-026138-1.jpeg?v=1783948369","url":"https:\/\/thevaluejunction.co.nz\/products\/the-profit-principle-by-peter-fritz-and-jeanne-vida-douglas","provider":"The Value Junction ","version":"1.0","type":"link"}