Good Condition - Light shelf wear with a few small marks on the cover.
7 Triggers to Yes by Russell H. Granger explores the psychological principles that consistently drive people toward agreement and action, distilling decades of persuasion research into seven practical triggers that influence decision-making. Granger, a longtime sales trainer, shows how understanding the emotional and cognitive drivers behind "yes" can be applied ethically in sales, negotiation and everyday persuasion, moving beyond scripted techniques toward a genuine understanding of what motivates people to act. A practical, research-grounded read for sales professionals and anyone wanting a better handle on the psychology of influence.
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