Tripp Mickle examines Apple’s transformation following the death of Steve Jobs, focusing on the contrasting influence of chief executive Tim Cook and design leader Jony Ive. Drawing on extensive reporting, the book traces the company’s immense commercial growth alongside internal tensions over creativity, operations and identity. It explores how Apple moved from a founder-led culture into a global corporate powerhouse while trying to preserve its reputation for breakthrough design. A revealing business narrative, After Steve considers leadership, succession and the cost of maintaining innovation at extraordinary scale.
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