Fair Condition - older book, a couple of pages are slightly separated from spine
Artful Persuasion by Harry Mills examines the psychology and technique behind genuinely persuasive communication, moving beyond manipulation to focus on building trust, credibility and rapport as the real foundations of influence. Mills, a negotiation and persuasion specialist, draws on psychology research and real-world business scenarios to explain why certain arguments and approaches land while others fall flat, offering readers a practical toolkit for making their case more effectively in meetings, sales, negotiations and everyday interactions. A thoughtful, well-grounded read for anyone who wants to be more convincing without resorting to pressure tactics.
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