Business Studies for Dummies by Richard Pettinger
Business Studies for Dummies by Richard Pettinger
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A clear introduction to how businesses work
Good Condition - Covers have light scuffing and edge creases, with a curled lower front corner.
Richard Pettinger introduces the main ideas behind business studies, explaining how organisations operate and why their decisions matter. The book explores areas such as accounting and finance, marketing, people management, leadership and the relationships between a business and its stakeholders. It connects these subjects with the practical questions faced by companies, helping readers see how separate functions work together. Written in the accessible For Dummies style, the guide is designed to support learning and make unfamiliar terminology easier to understand. Whether approaching business as a student or developing a broader understanding for work, readers can use it as an introduction to the structures, responsibilities and choices that shape an organisation.
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