Coca-Cola: Kiss the Past Hello by Assouline
Coca-Cola: Kiss the Past Hello by Assouline
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A century of the world's most famous bottle
Excellent condition – cloth hardcover, clean and tight, no visible wear
Identified by its iconic contour and once described by industrial designer Raymond Loewy as the perfect liquid wrapper, the Coca-Cola bottle has been celebrated and reinterpreted across art, music and advertising ever since its introduction in 1915, from Andy Warhol's silkscreens to Volkswagen's comparisons with the shape of the Beetle. Published to mark the bottle's centennial, this vibrant Assouline collection gathers photographs and artwork that trace its journey from a simple design brief, to create a bottle recognisable even in the dark or lying broken on the ground, to one of the most instantly recognised packages on the planet. Kiss the Past Hello celebrates the Coca-Cola bottle not just as a design icon, but as a symbol of optimism and shared moments across a century of everyday life.
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