Cold Calling Is a Waste of Time: Sales Success in the Information Age by Frank J. Rumbauskas Jr.

Replace cold calls with smarter sales strategies

Good Condition – Light edge and corner wear with minor surface scuffing to the covers. Includes both original CDs, and the binding appears secure.

Frank J. Rumbauskas Jr. challenges the traditional belief that relentless cold calling is the foundation of sales success. Instead, he presents a modern approach focused on positioning, credibility, referrals, targeted prospecting and creating reasons for qualified buyers to respond. Written for sales professionals working in an information-rich marketplace, the book explains how to reduce wasted effort, improve the quality of leads and build a more efficient process for reaching decision-makers and winning new business.