Consumer Behaviour: Implications for Marketing Strategy (7th Edition)

Digital Learning and Analytics for Better Marketing Outcomes

Brand new with slight imperfections visible in the photos.

Here is a great resource for students and professionals in marketing, Consumer Behaviour: Implications for Marketing Strategy (7th Edition). This is a robust Hardcover textbook in the Non-fiction genre, focusing on Consumer Behaviour and Marketing Strategy. This seventh edition covers contemporary topics such as digital technology, social and mobile media, and the impact of the internet on consumer privacy and protection. The book delves into how consumer decisions are influenced by various factors and in what ways new technologies shape our experiences as consumers.