Doing Good Better: Effective Altruism and a Radical New Way to Make a Difference by William MacAskill

Use evidence to make generosity more effective

Good Condition – visible cover creasing and corner wear.

William MacAskill introduces effective altruism, an approach to helping others that uses evidence and careful reasoning to identify where time and money can achieve the greatest benefit. Through clear examples, he examines charitable giving, ethical consumption, career choice and the challenge of comparing different causes. The book encourages readers to look beyond good intentions and consider measurable outcomes, neglected problems and practical trade-offs. Provocative yet accessible, it offers a framework for anyone who wants to make thoughtful decisions and use limited resources to create as much positive impact as possible.