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Essential Guide to Marketing & Planning Fourth Edition

Essential Guide to Marketing & Planning Fourth Edition

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Brand new, may have a couple of minor imperfections.

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product

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