Getting Everything You Can Out of All You've Got by Jay Abraham

Find the opportunities already within reach

Good Condition – light cover wear with page-edge discolouration.

Getting Everything You Can Out of All You’ve Got presents twenty-one strategies for finding growth in assets, relationships and opportunities that are often overlooked. Marketing adviser Jay Abraham draws on work with businesses of many sizes to show how existing customers, partnerships, ideas and capabilities can be used more effectively before expensive new resources are added. Through case studies and practical examples, he explores ways to improve offers, communicate value, reduce risk, build strategic alliances and apply successful methods from one industry to another. The principles extend beyond marketing into career and personal decision-making, encouraging readers to question familiar assumptions and look at what they already possess with fresh eyes. It is an idea-rich handbook for creating leverage, differentiation and sustainable growth.