It's Not What Stocks You Buy, It's When You Sell That Counts by Donald L. Cassidy

Master the hardest decision in stock investing

Good Condition – noticeable cover scuffing and edge wear with light page-edge tanning.

Donald L. Cassidy focuses on the decision many investors find harder than choosing a stock: knowing when and why to sell. He examines the emotional barriers, habits and self-imposed rules that can keep investors holding too long or selling for the wrong reasons, then offers a more rational framework for completing the investment process. By connecting market decisions with investor psychology, the book helps readers recognise fear, hope and attachment before they distort judgment. Practical and behaviour-focused, it presents selling as a disciplined skill essential to long-term investment success.