Marketing Strategy & Competitive Positioning
Marketing Strategy & Competitive Positioning
Couldn't load pickup availability
Condition: Used (ex library book)
Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.





Let customers speak for us
from 504 reviewsI knew what I was buying, so the content was great, your service was quick and well priced. Good deal all round really. Thankyou

Have been using for a while. Is excellent.

Great grandson loves it

Fast delivery -another brilliant book by Jill.

RAAD has such wonderful products and this laundry liquid is no exception. Cleanses gently and thoroughly and the olfactory sense is delighted with the natural perfume.

Great cleaning pad

Well package and book arrived in good condition as described

An amazing selection of alternative healthy remedies that work! No more needing pharmaceuticals to band aid issues, solve their root causes with natural, everyday healers.

Fast trade. Very pleased with how fine it is.

I absolutely love it🤗 Its a beautiful fragrance

Good wee board for brief reminders

Love it really pretty color

No problem at all fast delivery and perfect product

Great product. Smells amazing and feels really good in my skin.
