New Zealand public relations in theory and practice
Good Condition – light cover and corner wear visible.
Gary Mersham, Petra Theunissen and Joseph Peart examine public relations and communication management within the distinctive social, cultural and professional setting of Aotearoa New Zealand. Combining key theory with local examples, the book explores strategy, stakeholder relationships, media practice, ethics, reputation and organisational communication, providing students and practitioners with a grounded framework for responsible, effective work.
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