Publishing for Profit by Thomas Woll

Practical business guidance for profitable book publishing

Very good condition with light cover creasing, creased corners, and minor visible wear to the spine.

Thomas Woll explains the financial and managerial decisions needed to run a successful publishing business. Covering planning, budgeting, editorial strategy, production, pricing, marketing, sales, distribution, rights and inventory, the book connects creative publishing work with clear bottom-line responsibility. Case examples and practical tools help readers understand how individual choices affect cash flow and profitability. Written for publishers, managers, students and independent presses, it offers a broad operational guide to building a sustainable list while responding to changing markets and technology.