A Silicon Valley Marketing Classic on Speed and Responsiveness
Very Good Condition - Minor shelf wear, spine uncreased, cover clean.
Real Time by Regis McKenna, one of Silicon Valley's most influential marketing strategists, argues that in a world of instant information and rapidly shifting customer expectations, companies succeed by becoming genuinely responsive rather than relying on traditional, slow-moving marketing campaigns. Drawing on his decades advising major technology companies, McKenna explores how real-time customer feedback, adaptive product development and close, ongoing dialogue with customers were reshaping business even before the rise of social media. Prescient in many of its observations, it remains a thought-provoking read on customer relationships and responsiveness for anyone interested in marketing strategy or business history.
Shipping Information
Orders dispatched within 24 hours. Standard delivery 3–5 business days. Express delivery available at checkout. View full shipping policy →
Returns & Warranty
30-day returns accepted on all items in original condition. Change-of-mind returns welcome. Sale items excluded. View full returns policy →
