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Services Marketing: An Asia-Pacific and Australian Perspective
Services Marketing: An Asia-Pacific and Australian Perspective
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$23.00 NZD
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Condition: Used (ex library book)
Suitable for undergraduate and graduate-level courses in Services Marketing, the new edition of this combination text/reader/casebook explores the concepts and techniques of Services Marketing. P.G. Patterson, University of New South Wales and R.H. Walker, La Trobe University.
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