Sun Tzu Strategies for Selling by Gerald A. Michaelson & Steven W. Michaelson

Apply Ancient Strategy to Modern Sales Challenges

Good Condition – light shelf and edge wear, minor corner wear, price sticker on the back cover, and pages lightly tanned with age.

Sun Tzu Strategies for Selling adapts the strategic insights of The Art of War to the competitive world of sales. Gerald A. Michaelson and Steven W. Michaelson show how preparation, positioning, intelligence, timing, adaptability, and an understanding of the opposition can help salespeople pursue opportunities more effectively. Rather than encouraging confrontation, the book stresses winning through knowledge, careful planning, and the ability to create favourable conditions before a decisive meeting or negotiation begins. Each principle is connected to practical selling situations, helping readers think more strategically about customers, competitors, resources, and objectives. Compact and accessible, this guide is designed for sales professionals and managers who want to improve judgement, conserve effort, and approach important accounts with greater confidence and purpose.