The Profit Principle by Peter Fritz and Jeanne-Vida Douglas

A Practical Framework for Driving Sustainable Business Growth

Good Condition - Light shelf wear, corners slightly worn.

The Profit Principle by Peter Fritz and Jeanne-Vida Douglas draws on Fritz's decades running a successful technology company to lay out the thinking and practices behind building a genuinely profitable, sustainable business. Rather than chasing growth for its own sake, the authors argue for disciplined attention to the fundamentals that actually drive profitability - from pricing and cost control to culture and long-term strategy. Grounded in real business experience rather than academic theory, it offers practical, applicable insight for business owners and managers wanting to build a company that lasts.