A collection of distinctly New Zealand billboard humor
Very Good Condition - Covers lightly scuffed and marked, with minor corner/edge wear and a rear retail price sticker.
DB Breweries gathers examples from Tui’s Yeah Right advertising campaign in a compact illustrated book. Each page uses the campaign’s familiar arrangement of a confident statement followed by its skeptical response, turning everyday excuses, public claims, and social habits into quick jokes. The simple visual format gives the collection an immediate rhythm, making it easy to browse or share a page at a time. Drawn from billboards appearing from 1997 onward, the volume also offers a record of a recognizable part of New Zealand’s advertising landscape. Yeah Right: Tui presents its humor through understatement and irony, inviting readers to recognize the distance between what people say and what their audience is likely to believe.
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