Good Condition - Covers scuffed and lightly marked, corners creased, rear retail price label. Pages clean and tidy.
The third Yeah Right collection brings together more examples of Tui's recognisable billboard humour. Its short statements rely on the reader recognising the gap between an optimistic claim and the sceptical response suggested by the familiar catchphrase. Everyday excuses, social habits and public life become material for compact jokes whose impact often depends on what remains unsaid. Presented in the campaign's bold visual style, the book can be browsed in small doses, with each page offering another instance of distinctly dry New Zealand humour. It is a collection of advertising wit and cultural observation, suited to readers interested in the campaign, local popular culture or the challenge of making a joke work in very few words.
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