A Provocative Look at the Conflict Between Marketing and Management
Good Condition - Noticeable cover wear with visible creasing, a tear to the front cover, and edge wear.
War in the Boardroom by Al Ries and Laura Ries argues that many companies fail not because of bad marketing, but because marketing and management speak fundamentally different languages—one focused on perception, the other on numbers. Drawing on decades of branding expertise, the Ries duo makes the case for rethinking how marketing decisions are made at the top. A sharp, opinionated read for anyone interested in branding, business strategy or the inner workings of corporate decision-making.
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