Fair Condition - Covers heavily creased/scuffed, edges rubbed, corners chipped, rear curled.Pages/edges slightly rippled and toned, ownership stamp on half-title; text clear and readable.
Richard Poe examines the development of network marketing through the idea of a third wave shaped by technology and changing business systems. He introduces the industry's basic structure, considers why it attracted renewed interest and explores the opportunities its supporters saw in distributing products through personal networks. Alongside his account of the business model, Poe discusses choosing a company, prospecting, starting out and building an income-producing organisation. The book combines explanations with an enthusiastic argument for network marketing's place in a changing economy. Written for readers curious about the industry or considering participation, Wave 3 offers a period perspective on its expansion, the methods promoted by its advocates and the promise of greater independence that helped drive its appeal.
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